1, and strengthen people-centered.
        Culture should be people-carrier, who is the first cultural generation and load factor. Corporate culture of people not just mean entrepreneurs, managers, also reflected in the company of all workers. Building of enterprise culture to emphasize caring, respect, understanding and trust people. Awareness of the formation of business groups, first of all the members have a common corporate values, have the same goal, to form a centripetal force, in order to become a fighting whole.

        2, the same table and avoid formalism.
        The scope of an ideology of corporate culture, but it is also through business or trade union behavior and morphology shown, which easily cause the formation of the phenomenon of duplicity. Building corporate culture must start with ideas from workers, establish the correct values and philosophy, on this basis, the image of entrepreneurship and enterprise formation, prevent formalism, words and deeds. Formalism not only can not build the corporate culture, but also a distortion of the concept of corporate culture.

        3, focusing on heterosexual.
        Were the opposite sex is an important feature of corporate culture. Culture has always been the history of organizational development in their process of formation. Every business has its own historical traditions and operating characteristics of enterprise culture to take advantage of this construction has its own unique culture. Enterprises have their own characteristics, and is recognized by customers to the forest is unique in the enterprise, have a competitive advantage.

        4, can not ignore the economy.
        Enterprise is an economic organization, corporate culture is a culture of micro-economic organization, should have the economy. The so-called economy, culture refers to economic activities of enterprises must be services, should help improve enterprise productivity and economic efficiency, is conducive to business survival and development. Discussed earlier, the content on the corporate culture, although not involved in "economic" word, but the construction and implementation of these elements, the ultimate goal will not leave the business goals and the pursuit of economic survival and development of enterprises. Therefore, the actual building of enterprise culture is a business strategy, said the cultural strategy.